View of Chōfu Tamagawa
Painted by Utagawa Kuniyoshi During the Tempō period (1830-1844) Tokyo Shiryō Collection 0543-C1

In the Nara period, clothes woven in the area along the Tama River were dedicated to the Imperial Court as "chō," part of the public levy. Some say that this is the origin of the place name Chōfu. The goods labeled as "biensenjo-kō" on the left are face powder that was popular in the city of Edo. It is also known that the distributor of this powder had the product inserted in ukiyo-e and was advertizing it.