This print is of the Chōya Shinbun newspaper company building in Ginza. The newspaper was published daily in Tokyo from 1874 (Meiji 7), and was the successor to the Kōbun Tsūshi which had mainly published official orders and notices.

The Chōya Shinbun's president and chief writer was Narushima Ryūhoku, a prominent literary figure. Under Narushima the newspaper became popular for its refreshingly unrestrained satire of politics and society. Narushima was joined later by Suehiro Tecchō, who was responsible for editorials.The newspaper boasted by far the largest circulation of any pro-democracy newspaper covering political issues, recording close to 20,000 copies daily at its peak. Its headquarters were relocated to Ginza Owari-chō (now home to Wako) in 1876 (Meiji 9), and it continued to run until 1893 (Meiji 26). At the far right of the image is Narushima Ryūhoku, while the man at the center, dressed in western clothing with his back to the artist, is Suehiro Tecchō.
Newspaper publishers began to congregate in Ginza from around 1874-5 (Meiji 7-8). At one stage the Renga Dōri or Brick Street in Ginza 4-chome, the most impressive precinct in Tokyo, was also known as the "newspaper quarter."