By the late Edo period, renowned establishments and high-end dining venues such as Momokawa and Matsunosushi had emerged, and the number of restaurants continued to grow.
Some even published collections of their own menus.

One such establishment was Yaozen, listed in the Restaurant Ranking shown on the right.
Founded in 1717, Yaozen originally operated as a greengrocer, but under the second-generation proprietor it began serving food and developed into a restaurant.
Successive heads of the family used the name Kuriyama Zenshirō, so the establishment became known as "Yaoya Zenshirō” (Zenshirō the Greengrocer), which was eventually abbreviated to “Yaozen.”

Yaozen also flourished as a gathering place for literary and cultural figures. The fourth-generation Zenshirō in particular maintained close ties with numerous men of culture, including Ōta Nanpo and Sakai Hōitsu. Its menu collection, Popular Dishes of Edo, featured prefaces and illustrations by many prominent figures and became a bestseller of its day.